August 20, 2022

She said: “Pausing restrictions on deals like ‘buy one get one free’ will allow us to understand its impact on consumers in light of an unprecedented global economic situation.”

Kate Halliwell, the Food and Drink Federation’s chief scientific officer, welcomed the delay to the junk food advertising ban, as she said it would give the industry time to prepare for a change in the law.

Last month, calorie labelling was introduced in large restaurants, cafes and takeaways under the government’s Obesity Strategy.

Restrictions on where less healthy products will be placed in supermarkets are currently due to come into effect in October, though Kellogg’s said it would take the government to court over this.

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